Twitter is
Twitter launched two billboard campaigns in summer 2019. Both only used real Tweets from real people to express the power of Twitter in their words.
Me on Twitter kicked things off and highlighted a familiar meme where people compare their personas on Twitter vs. other platforms.
Twitter Is followed up to showcase all the different ways that people on Twitter define the platform.
And we put Tweets everywhere.
Role: Copywriter
AD: Dixon Prewitt
Producer: Julie Mastarlerz, Jake Baruch
OOH Murals in NYC.
Street stenciled Tweets in NYC.
Complete station takeovers in NY and SF.
A free Twitter is yum candy store pop up in New York City’s Time Square.
Some Buzz