See what’s on the other side.

Every time Twitter rolls out a new feature – it sparks conversation and leads to many #RIPTwitters. And we knew its new Tweet subscription service would be no different. Launching Super Follows we wanted to demonstrate that Tweets will remain free but Super Follows have the possibility to unlock a whole new world of weird, wild, unfiltered content from your favorite Twitter creators. So we built a campaign that dove directly into the vortex behind the Super Follow button.

We worked directly with Twitter creators for launch. We highlighted their Super Follow Tweets in the video and throughout our educational assets.

Launch Video

introducing Super Follows—a paid monthly subscription that supports your favorite people on Twitter AND gets you access to ::puts sunglasses on:: super Tweets

rolling out in US and Canada on iOS only … 😏 for now pic.twitter.com/Mb9sgxbw5F
— Super Follows (@SuperFollows) September 1, 2021

Role: Copywriter

AD: Alisha Shimada

Design: Meghan Wittbrodt

CD: Taylor Erin

Production Agency: Lord Danger

Creator Launch Assets

for $2.99 you can now super follow me on Twitter!

this is an opportunity to get advice that I don’t share on the internet, exclusive giveaways and how I perform my procedures (I’ll show you how to do extractions finally) pic.twitter.com/aNuJl6dB3n
— tiara willis (@MakeupForWOC) September 1, 2021

YAY!!! It’s out!!

Super follow me for exclusive college tips & advice (standardized tests, application essays, studying, life on campus, resume building, networking, etc) & content where I can be more myself with you all (vlogs, crazy storytimes, rants, and so much more) !! pic.twitter.com/PoT29EOtz6
— myesha thee stallion (@myeshachou) September 1, 2021

Educational Product GIFs

we know what you’re thinking—“what’s Super Follows and I hope there’s a thread explaining everything.”

well you’re in luck, here’s a 🧵 pic.twitter.com/aXN7rHJXaT
— Super Follows (@SuperFollows) September 1, 2021