Me on Twitter
Twitter launched two billboard campaigns in summer 2019. Both only used real Tweets from real people to express the power of Twitter in their words.
Me on Twitter kicked things off and highlighted a familiar meme where people compare their personas on Twitter vs. other platforms.
On social, we unfollowed everyone but the users highlighted and then slid into their DMs with a photo of their billboards. They went nuts. Obviously.
We followed up Twitter Is showed all the different ways that people on Twitter define the platform.
Role: Copywriter
AD: Dixon Prewitt
Producer: Julie Mastarlerz, Jake Baruch