#CyberNight

In collaboration with CD Project Red, Twitter hosted the official launch party for Cyberpunk 2077. It focused on the people who had been waiting (and Tweeting) for 7 years for this day. Our role was to hype the event and cement Twitter as the destination for gamers to gather, influence, and participate in gaming culture.

We kicked off with a fan tribute video that got 28.5 million views and followed up on the night with a special surprise for Twitter gaming members: custom Cyberpunk 2077 gift boxes, hand delivered by actors dressed in cosplay driving 1977 Porsche 911s.

Results

#1 Trend on Twitter

2.2 Million Relevant Cyberpunk 2077 Tweets

54.9 Million Video views across assets

Role: Copywriter

CD: Oscar Martinsson

Producers: Tina Avanessian, Grant Grafentin

Agency partner: Lord Danger

The response from fans was pretty incredible.